This chapter highlights the important factors involved when considering design elements in communication. There are eight guidelines the chapter offers to help you with your writing.
1. Begin by considering your readers and purpose.
Understand what your readers expectations are and how to influence their attitudes.
2. Create a grid to serve as the visual framework for your pages.
Keep it simple and attractive to create usability and persuasiveness.
3. Align related elements with one another.
Have your information organized for easy readability.
4. Group related items visually.
This helps the readers visualize the relationship between adjacent items.
5. Use contrast to establish hierarchy and focus.
Use contrast, such as font size, type treatment, color, and font, to help elements stand out.
6. Use repetition to unify your communication visually.
Harmonize your pages to create a pleasing design.
7. Select type that is easy to read.
Select better fonts will make the document more readable if there are a lot of words.
8. Design your overall document for ease of use and attractiveness.
Think about what it will look like on paper. Choose the correct size and shape of paper.
This chapter has great advice about designing a document and how to make it appealing to all readers. I like the part that talks about creating grid lines as the visual framework. You can create several sketches called thumbnails to see which sketch is going to look the best in the end.